There is no doubt about it; social media has become the rising start of the World Wide Web today. It can make it or break it for every campaign, it provides with a chance to expand your outreach and promote your business, but it is not something that can be easily done.
With so many social media platforms around, it can be difficult to choose the best one suited for your company’s needs. Most of the times it is advisable to promote yourself on multiple platforms at the same time, but this also means that you will need the help of a specialized agency, like digitalnetagency.com. Nevertheless, if you want to run your social media marketing campaign on your own, here are a few tricks that will help you attract more followers.
Whatever platforms you use, the quality of your posts are the ones that determine whether or not a person will follow you. For example, will it be witty? Will it be funny or sarcastic? The voice of your social media presence should be related to the voice you use on your website or blog.
On S.M. Platforms, people want the chance to get a little closer to a brand that they like, or simply to be offered an insight view, so you should make things more about your followers, than about promoting your own brand.
How to Write Awesome Posts on Facebook?
Out of all the platforms, Facebook is without a doubt the most popular one. Everybody has a Facebook profile, even my grandmother does. It has become a vital element in the life of many adolescents and entrepreneurs alike, but it has managed to retain a certain personal feel.
In other words, it is not a place where you can push content or sell your services, it is a place where you can become closer with your audience. This means that posts should be funny and interesting, not self-serving. Furthermore, visual content, like images and videos are very appreciated on Facebook.
How to Write Awesome Posts on Twitter?
I’ve been a Twitter noob all my life; I think I still am to be honest. I could never understand how to interact with people by using only 140 characters. It seems to me that one should be damn smart to be able to pull this off, but I soon noticed that people have no problem tweeting about anything. What they eat, what they are wearing, where they are going.
I realized that it Twitter is actually a kind of real-time messenger where people post update about their lives. So if you are a company, post updates about your working status, or previews for releases and so on. Try not to make it all about yourself though.
How to Write Awesome Posts on Google+?
Unlike Twitter and Facebook, Google+ is more about the written content. Obviously the three platforms are very different from one another, but Google+ is probably the best business promoter there is for various reasons.
The average user is usually an entrepreneur or business person, and the content promoted on Google+ ranks higher in SERPs for the simple fact that it is part of the Google suite. Anyway, considering that you are surrounded by experts in the field, you should try to make your posts are professional as possible, while also adding a little twist.