Just over a month ago, the company Inter brand holding its annual ranking of the 100 most valuable companies in the world , the “Best Global Brands 2014”. In the list, the most valuable brands were Apple first with a total value of 118.900 billion and Google in second with a value of 107,000 million.
In terms of market capitalization, the classification of most valuable companies is also led by Apple , followed so far by Exxon Mobil . The situation has now changed and the good work of Microsoft has a direct impact on the upward trend in their actions, allowing the company to pull themselves up to the second position of this “league” .
With the arrival of the new CEO of Microsoft, Satya Nadella, the company has taken a new direction and strengthened with new technology and innovative trends habits. Nadella has cut costs and has refocused strategy in the mobile segment and cloud computing.
Efforts have been noticeable in increasing the total market value which on Friday rose to 410,000 million , surpassing Exxon Mobil, hit by falling oil prices and stands at 404,000 million dollars .
Nadella still faces major challenges in the business, as the resurrection of their computers in the world market. His company has gained weight and prestige on Wall Street in the last 18 months. Its stock is up nearly 70% since April 2013 , when the capital investment firm announced a share Vaule Act 2,000 million in Microsoft.
Since then, Satya Nadella announced new initiatives to expand cloud computing, which meant that translates into a more lucrative model. He has also promised to redesign the Windows operating system and launch new versions of software for smartphones and tablets. So don’t be surprised at all if Microsoft went to clinch the first place after some years.