The platform LinkedIn initially began as a project of online curriculum that sought to bring people seeking jobs, with people or companies that offered them.
A LinkedIn profile is much more complex than we could have in any other social network. Unlike the latter, where we got pics from the party with friends,we congratulate the aunt on her birthday, criticize the government or share pictures of our food but with LinkedIn we can make professional contacts with companies, suppliers or potential customers. Hence the image we project have to be much more careful.
As you would in a printed resume,there are some aspects that should not be missed and are essential to achieve having an outstanding profile .The following table lists some secrets to consider to create your profile or achieve maximize the you already have.
1. Choose a suitable profile picture
Remember that we want to achieve professional contacts, so you never, EVER! you dare put as profile picture that picture you took with your friends where you hold a beer, in which you find yourself in that picture or unpleasant situations when you graduated from college 10 years ago.
It is best to have a photograph of recent and kept profile. Try that photography is not more than one year have been taken, your face look clear and endeavors to maintain a neutral stance where there is note that these performing the pose (not uses tongue thrusting, show parts of bare body or show provocative attitudes).
It is also desirable profile picture unify all your other social networks, because in each of them an extract or biography that is associated with your being shown.
2. Show your real name and what you do
If we want to get a job then it is best show your real and full name , although there are exceptions for certain cases when people use pseudonyms. It is very embarrassing to see profiles like DreamBoy Roy or the Princess karina .
You must also inform about your training like what you studied and in which college, what courses you have taken, what postgraduate studies you have done, etc. Your name and profession are the most important and colorful to a LinkedIn profile elements.
3. Provide contact information
In this section you must include at least one email in which people interested in your work have the opportunity to contact you. Additionally you can include links to your website and most visited social networks. You can also display your phone number and address, but try to be very careful with this data.
4. Show your work
As the profiles of other social networks are added, we can associate LinkedIn web sites where part of our professional work is displayed. If you devote to the design you can link the address of your web portfolio, if you’re editor shares the direction of blogs where you can read your articles, if you are a researcher or writer binds the address of the sites or magazines that are your publications. This not only be able to evaluate your work, but also the quality of it.
5. Show your skills
LinkedIn has a section where you can add skills that you think are present on you as a person or in your work. Make sure that the skills that are most relevant are placed at the beginning of the list ; as they are added in the form of labels is very simple drag over and place it in the place you want.
Although it is possible to add up to 50 different skills, only 25 will be shown on your public profile and only the top 10 will appear as thumbnails in the extract or bio. It is important to be careful of what skills you want to show, because it is these that will reflect your potential and experience to employers or potential customers visiting your profile.
6. Ask for recommendations
The recommendations are a very useful function strengthen your credibility within LinkedIn and that a third person is the one responsible to reaffirm the knowledge or skills. Do not hesitate to ask your satisfied customers or closest contacts to take a few seconds to recommend your work and validate your skills.
You also need to do the same with the work of your contacts, it is how you appreciate the trouble you have taken. The more you recommend more recommendations you will see that you receive.
7. Configure your profile image
Besides the aspects already mentioned, always falls well run into a profile that has a nice design. To this you can add an image for the cover (as in Twitter or Facebook), moving instead to highlight sections of each other or customize your URL to make it easier to find.
The best practice with respect to the previous point is that the words you choose are as close to your name or your company name, try not to use nicknames or names that might change after some time.You can customize your profile URL by going to the menu Profile / Edit Profile and then clicking “Edit” link next to your current URL, just below your profile picture.
It is recommended that you verify that your profile is public,so a company that is not registered in LinkedIn can also look into your profile. To do this go to your profile and click on the arrow next to “Edit” button and select “Manage public profile settings”. There you can select whether you want your profile visible to everyone or only certain sections.
8. Add contacts
Obviously you will not have as contact less make connections and your profile will remain virtually invisible. Through the “Network” menu, you can view the contacts you have added or add new ones using the “Add contact”. LinkedIn review your list of email addresses to tell you if any of them has a profile on this platform. Simply select the people you want to add and as we are going directly from email, LinkedIn ask us not confirm anything.
9. Post content regularly
LinkedIn blog incorporates a platform where people can share posts and messages (states) as we would on another platform. When we share publications, they also appear at the top of your public profile, so it is important to take care what kind of content you put there.
These publications can be shared frequently to have another means by which attract people to your profile.
10. Keywords search
In the “Interests” section of your LinkedIn profile describe your work perfectly, seeks to include variants of the same word to cover all possible search words you could use a user. For example, if you dedicate to education you could try keywords like: educator, teaching, teacher, teacher, teaching, educating, teaching, etc.